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MOONPIE "SUNBAD SUNSCREEN"

 

SPFU TO THE SUN!

“Tomorrow is the longest day of the year, which means it’s the perfect day to get out there and launch a coordinated 17 hour attack against the sun who’s with me.” — Moonpie

Basically, Moonpie created a REAL SUNSCREEN to level up their vendetta against the sun, and we created an ad for it. Despite FOUR rain & lightning delays on the shoot, and a gaffer rolling his ankle promptly on arrival, turned out great.

Featuring amazing write-ups by ADAGE and ADWEEK.


 Producer Andrea Bernick & Sequitur Cinema |  Directed by Jeff Venable  |  DP Dave Ogle  |  Creative Agency TOMBRAS